Finalist W.H. Gispen Award by Duch Originals (2014)
Can't see the woods for the trees.
A free standing coat rack resembles a tree. A tree that consists of a trunk and a crown. That seems logical, a tree crown ensures the greatest amount of leaflet. All the coats on a coat rack, however, hang on the same height (a.) and on the same distance to the trunk (b.).
Turning the crown upside down would make a much more efficient coat rack. That thought evolved into a 3D spiral shape and a unique image came into being. A coat rack that is new, from above it looks like a whirlpool. From the front it distinguishes itself by a spiral shape and by the lacking of a bare trunk with a packed crown.
Swing is not only an unique silhouette in the ‘woods of coat racks’, the new shape allows a complete own way of use. Clothing can be draped over it, rapidly, readily and informal.
Photo's model with Eleberth Pot